In the competitive realm of E-commerce, businesses are required to enhance the shopping experience of the customer by captivating product presentation. Here using the 3D product showcase can make all the difference in attracting customers.
In showcasing the products, the 3D product display offers all the immersive and dynamic means. Through it, the customers can see the products from virtually any angle, zoom in or out, and even interact with them in such a way that they are holding the products in their hands.
However, in today’s write-up, we will explore all about the 3D product view to get a whole about the matter. So, get going reading. One thing is for sure, this short rundown will be worth it!
3D displays for products refer to the computer-generated graphics generally used to showcase a product. It is a powerful tool for product advertising, marketing, and so on.
The process includes product rendering, 3D modeling for augmented reality, 3D animation, or product modeling. It aims to provide a lifelike presentation of a product which allows the potential customers and clients a better understanding of the merchandise. Moreover, through it, you can present your product in different settings and different environments.
How 3D Product View Helps E-commerce Business Growth
No wonder in the dynamic world of E-commerce platforms, businesses need to think uniquely to stay ahead in the queue. Here the 3D product view provides a cutting-edge solution that can capture the attention of the customer and assist in making the viewer a buyer. However, let us see how the 3D product view helps in business growth.
#1. A Better Way To Sell Products
When you implement the 3D view for your product, the viewers can explore it from every angle. But if they browse the product online, of course, they will be able only to see limited photos or videos, making them hesitate to buy the product. But this virtual technique of showcasing the products solves all of it. It makes a better way to sell the product by bridging the gap between online and in-store businesses.
#2. Enhancing Product Representation
The 3D product viewer can display the product in the highest visual quality. It can provide an ultra-realistic customer shopping experience. Moreover, the viewer can see the product with multiple customizable options. So, it can be the ultimate way to transform your E-commerce business site into a powerful sales tool!
#3. Enhancing Customer Confidence
The interactive 3D display of the product makes the customer more confident about the product and making the purchasing decision. Through it, as the customers can see everything about the product, exactly what they are buying, it can increase the buying rate by as much as 40% just for an increased confidence about your product.
#4. Increasing Conversion Rate
You know the 3D product view can increase the conversion rate overall by enhancing the shopping experience. It improves understanding of the product, enhances engagement, and reduces returns. Ultimately it leads to an increase in the conversion rate of the E-commerce business.
#5. Improving Advertising And Marketing
As you can present your product in the best possible way with the 3D product view, it can bring a significant benefit in the advertising and marketing efforts for your business. It makes the marketing and advertisements more immersive and effective.
Types Of 3D Product Showcase Used In Online Business
There are quite a number of 3D product viewing types from which the online business leverages to captivate customers. From product silo images to the 360° rotating view, let’s get to know them in detail.
#1. Product Silo images
Product silo images are generally the products that are shown on a white background. It is very important in the online or E-commerce business as it isolates the products from cluttered backgrounds, enhancing its appeal. You can say it is a lifelike digital representation of the products.
Based on the 3D models, generally, the product silo images are created. Through this type of product viewing technique, you can present your product from any angle and the best possible view.
#2. Product Configurator
The 3D product configurator is becoming more popular nowadays as it allows the customer to virtually customize anything in the product. With this method, they can customize the size, shape, and color of the product. Thus you can enhance the customers heavily with the product’s details and variations.
#3. Infographics Animation
Animated infographics are a great opportunity to offer enhanced data visualization storytelling, offering a sense of tranquility. By using specialized software, the product viewing technology focuses on the product’s particular details and showcases the different features of the product.
#4. Lifestyle Images
When you intend to inspire your viewers to buy the product, the product viewing technique can be an all-in-all solution. Lifestyle images are also called ‘In Situ’ or ‘Moon Images’. It places the product in a real-life environment, space or scenario, and helps to stand out to attract customers.
It is one of the popular ways to showcase the product as it taps into the emotions of the viewers and gives them a tangible connection with the product. It helps the clients to make an informed decision as they feel like they are using the product.
#5. 360° Rotating View
A 360° rotating view is just like a revolution to the product viewing. It offers customers an immersive and dynamic buying experience. Through the viewing technique, the customers can have a more detailed view and the features of the product from every dimension. It makes the customer more confident about their purchasing decision.
#6. Real-time 3D Product Viewer
Now let’s come to the last type of product viewing technique, which is the real-time 3D product viewer. The viewing technique can be the perfect solution if you want your customers to orbit around the product or place it on an augmented reality app.
The AR technology allows the customer to put the product in their own space and understand how the product will look in the place there. It is all thanks to 3D visualization technology!
Best Practices For Implementing 3D Product Display
When you desire to implement the 3D product view for your E-commerce business, of course, it requires careful planning. That’s why here, we have listed best practices for creating an ultimate 3D product view for a seamless and engaging customer shopping experience.
- When creating the 3D product view, focus on every detail that should be accurate, and reflects the real-world product.
- To make or create a realistic environment, you should place the product in that scene or environment that is appropriate for the product and looks best.
- Highlight the key features of the products.
- Display the product from multiple perspectives and angles so that the viewers can get a full view of it.
- Make the display easy to understand and free from clutter and unnecessary details.
- More importantly, use high-quality images or videos of your product to make the 3D product view for your E-commerce site.
Where To Get 3D Product Display Service For Your E-commerce Site?
Well, now that you know all about the product display, it’s time to know where you can get the best 3D display service for your product for the E-commerce site.
You know you can get the service from professional 3D modeling or rendering agencies or from freelance 3D designs. Moreover, there are also many 3D display software tools available from which you can make the product view of your business. But of course, that requires precision and expertise.
So, to save yourself from all those hassle of searching for the best and tension-free service, The Motion Tree can be the ultimate solution. From here, you can get the winning edge product display for your ecommerce site against the competitors.
The expert team of the service creates the product display that looks more appealing and engaging. All in all, if you take the service from The Motion Tree, be sure your project is in good hands! Just contact them for further information.
I am Katja Miyatovich, a 3D artist with almost 5 years of experience in the industry. Currently, I live in New York, USA, and work in a full-scale 3D studio. In addition, I own a separate team working on several different creative projects. Plus, sharing in-depth knowledge about 3D is one of my passions.